Le Club Francais du Vin
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작성일 23-07-28 21:47
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Download : Le Club Francais du Vin.ppt
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Le Club Francais du Vin
Background
Found in 1973
Mainly French wine
Membership base in France Switzerland Germany
Typical customer segments: 60s
Mission: good wine with good quality
Characteristics: below radar screen (hire wine experts)
Current status
La Selection
-Company’s recommendation
-Detail description label
La Cave
-Discount wine from last year (previous catalog)
-No detail description
Etiquette
-Every two months via a catalog
-Le Club 50,000 members
Current problem
Discrepancy between forecast and actual demand delphi method and sales pattern
Inventory management and uncertain demand
Ex) Jan 2004 case
Overage cost
-Warehouse cost
-discount
Underage cost
-Lost of customers(current and potential)
-No gross margin
Cost analysis
White
Red
Ave price
7.40
1…(생략(省略))
1.50
2.45
3.75
4. Calculate white wine 누적확률
5. Calculate “actual ordering quantity”
순서
Le Club Francais du Vin
Le,Club,Francais,du,Vin,기타,레포트
Le Club Francais du Vin
설명
레포트/기타
Le Club Francais du Vin , Le Club Francais du Vin기타레포트 , Le Club Francais du Vin
다.
